5 Real Estate Staging Secrets the Pros Don’t Want You to Know

By Jennifer Fernandez

Contrary to all the blogs and do-it-yourself shows that tell you otherwise, it takes a lot to make a home look picture-perfect. But short of embarking on a massive renovation, there are some small things you can do to put visitors at ease the minute they walk in the front door—whether you’re selling your home or not. That’s where a real-estate stager comes in. These wizards of visual manipulation can transform interiors, imbuing purpose and functionality with the placement of an ottoman or the removal of a throw pillow. “Staging is important because it unlocks all of the potential of a home in a way that most people cannot envision,” says Andrew Bowen, director of operations for ASH NYC, a firm that cultivates a magazine-worthy look in hotels, restaurants, and residences. But you don’t have to be a staging expert to put their advice to good use. Here’s everything you need to know to make your home look like it was styled by a pro.

Identify each room’s purpose. Celebrity stager Meridith Baer stresses that rooms should clearly convey specific functions, whether it’s a den for family time or a formal dining room. An easy way to differentiate each space: Divide a large room into multiple seating areas, with a different rug for each space. Click here for more home stager decor ideas.

Think about scale, texture, and tone. Apply the Goldilocks theory to every room, opting for furniture that fits just right and avoiding pieces that are too small or large for a space. See more home-improvement staging ideas here.

Make an impression. Increase your home’s property value by offering a warm welcome, which can be telegraphed with a statement-making chandelier, a cozy entryway, or a bright front door.

Give equal importance to outdoor spaces. Be sure to pay attention to all the ways you can improve your home’s curb appeal, whether that’s new landscaping or a fresh coat of paint. Prospective home buyers and visiting guest alike will appreciate the extra effort.

Think like a stylist. Whip your bookcases, counters, and cocktail table into shape with these go-to styling secrets for five key corners in your home.

For the full article from Architectural Digest click here.

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